Epson wanted to make a promotion to celebrate 5mm printers sold in brazil and kicking off a new positioning, where Epson boosts anyone’s future.
So, we did our homework, but we thought it would be a great chance to give back to the community all the trust and to empower those who can’t afford an Epson printer.
We created a special booth, located in subway hubs, where anyone looking for a job could have a free assistance on professional photograph, resumé writing and printing and short trainings on presentation and speech.
That’s brand purpose in action.
